January 25, 2004
January 25, 2004
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AbuLLard collaborates with "The Business Owner" Journal 
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Branding in "Plain English" Several months ago CattLeLogos teamed up with David�L. Perkins,�Jr., editor�and publisher of The�Business Owner�Journal, to write a series of articles on branding.� The Business Owner�Journal�delivers�no nonsense how-to advice to owners of small and mid-size private companies. Offered in both hard copy and electronic versions and in constant circulation since 1977, The Business Owner's paid circulation is�growing rapidly and is�generally considered a "must have" for business owners that are serious about building value. Mr. Perkins�says, "Business owners need good information to make good decisions. What better source than other successful business owners?"� A recent survey�of subscribers revealed�that 95% of the 20,000 paid subscribers read�and retain their issues; and�82% say�they receive�a positive�or substantially positive impact on�themselves (personally) their family and their business! Our collaboration started when David received a copy of "AbuLLard's ABC's of Branding." He appreciated both the humor and the clarity that it brought to basic concepts of branding. Together we developed an outline�based on the�CattLeLogos Method. Typically the CattLeLogos team writes the draft, David tweaks it a bit, and then it goes to press. The series has been very well-received. David says, "The CattLeLogos�team possesses a tremendous amount of knowledge�and�expertise in the�high value area�of branding,�and they've been willing to unselfishly share it with�our subscribers ... in plain English!� They actually want to share knowledge, teach and add value.� These are my kind of people." We value the opportunity to work with�Mr. Perkins and�The Business Owner�journal. David has made major contributions both to the articles and to our ability to communicate the fundamentals of this business. We hope this is the beginning of a�long term collaboration. |
The Series Articles in the series include: Avoid Marketing Mayhem Establishing Your Brand Vision Logo and Look: Selecting the Visual Elements that Support Your Brand Vision Tag Lines and Ad Copy: Guided Missile Marketing: Selecting Mediums with Maximum Payload In the next issue: Coming up in future issues: Creative Creatures: Win the Marketing Game: | ||||||||
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Brand Element of the Month: � Newsletters � Ashton Tweed � |
Getting the word out about Interim Executives � Ashton Tweed provides companies with immediate access to senior-level talent. Interim employment is the fastest growing trend in executive employment. It�s a smart way for companies to turn a fixed expense into a variable cost. � Ashton Tweed has a unique "Associates Program". It both provides employers with a pool of well qualified candidates for interim positions and candidates with support services. � Jim recently initiated an electronic newsletter, or "e-zine" that high-lights interviews with both interim executives and companies that employ them. Early response includes comments such as: "All right, I'm sold! You make a very effective case for the merits of interim positions and the rationale for to�get me involved." � "Sign me up!" � Perhaps a news letter will help your business grow too! |
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Hayloise's Book of the Month
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Guerrilla Creativity: Make
Your Message Irresistible with the Power of Memes. � Every once in a while I read a book that restructures my thinking on how to approach a particular topic. GUERILLA CREATIVITY by Jay Conrad Levinson is one such book. � It provides fundamental insights into how to create symbols -- both images and messages -- that stick in people's minds. Fundamental to his approach are the �meme�, the field of �memetics�, and how they relate to marketing communications. � Levinson defines a "meme" as a self-explanatory symbol that communicates an entire idea. Memes are simple, easy to remember words, actions, or images that capture the minds of the general populace. � He provides many examples of how powerful memes are, how they come to be, and how to take advantage of them. If you are a marketer, or interested in persuasion, this book is a great read. |
Click on the book cover image to go to its page on Amazon.com
Examples of Memes:
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Brand Tip of the Month � |
Memorable � What good is is a brand or a marketing campaign if no one remembers it? � What's the secret to being memorable? � Keep it simple. Think about how complex the world is today...
Before developing your own brand or marketing materials think about what grabs you as a consumer. What do YOU remember? |
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Do you like our newsletter? We would love to work with you on developing a newsletter for your business. Give us a call: 215.732.1553 or contact us by e-mail. | ||||||||||
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Copyright 2004 CattLeLogos Brand Management Systems, LLC. AbuLLard, AbuLLard's ABC's of Branding, the CattLeLogos Method are trademarks of CattLeLogos Brand Management Systems, LLC. |
Published January 25, 2004 Contact us: | |||||||||
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