January 25, 2004
AbuLLard collaborates with
"The Business Owner" Journal
Branding in "Plain English"
Several months ago CattLeLogos teamed up with David L. Perkins, Jr., editor and publisher of The Business Owner Journal, to write a series of articles on branding.
The Business Owner Journal delivers no nonsense how-to advice to owners of small and mid-size private companies. Offered in both hard copy and electronic versions and in constant circulation since 1977, The Business Owner's paid circulation is growing rapidly and is generally considered a "must have" for business owners that are serious about building value.
Mr. Perkins says, "Business owners need good information to make good decisions. What better source than other successful business owners?" A recent survey of subscribers revealed that 95% of the 20,000 paid subscribers read and retain their issues; and 82% say they receive a positive or substantially positive impact on themselves (personally) their family and their business!
Our collaboration started when David received a copy of "AbuLLard's ABC's of Branding." He appreciated both the humor and the clarity that it brought to basic concepts of branding. Together we developed an outline based on the CattLeLogos Method. Typically the CattLeLogos team writes the draft, David tweaks it a bit, and then it goes to press.
The series has been very well-received. David says, "The CattLeLogos team possesses a tremendous amount of knowledge and expertise in the high value area of branding, and they've been willing to unselfishly share it with our subscribers ... in plain English! They actually want to share knowledge, teach and add value. These are my kind of people."
We value the opportunity to work with Mr. Perkins and The Business Owner journal. David has made major contributions both to the articles and to our ability to communicate the fundamentals of this business. We hope this is the beginning of a long term collaboration.
Articles in the series include:
Avoid Marketing Mayhem Establishing Your Brand Vision
Logo and Look: Selecting the Visual Elements that Support Your Brand Vision
Tag Lines and Ad Copy:
Guided Missile Marketing: Selecting Mediums with Maximum Payload
In the next issue:
Coming up in future issues:
Win the Marketing Game:
Brand Element of the Month:
Getting the word out about Interim Executives
Ashton Tweed provides companies with immediate access to senior-level talent. Interim employment is the fastest growing trend in executive employment. It’s a smart way for companies to turn a fixed expense into a variable cost.
Ashton Tweed has a unique "Associates Program". It both provides employers with a pool of well qualified candidates for interim positions and candidates with support services.
Jim recently initiated an electronic newsletter, or "e-zine" that high-lights interviews with both interim executives and companies that employ them. Early response includes comments such as:
"All right, I'm sold! You make a very effective case for the merits of interim positions and the rationale for to get me involved."
"Sign me up!"
Perhaps a news letter will help your business grow too!
Hayloise's Book of the Month
Guerrilla Creativity: Make
Your Message Irresistible with the Power of Memes.
Every once in a while I read a book that restructures my thinking on how to approach a particular topic. GUERILLA CREATIVITY by Jay Conrad Levinson is one such book.
It provides fundamental insights into how to create symbols -- both images and messages -- that stick in people's minds. Fundamental to his approach are the “meme”, the field of “memetics”, and how they relate to marketing communications.
Levinson defines a "meme" as a self-explanatory symbol that communicates an entire idea. Memes are simple, easy to remember words, actions, or images that capture the minds of the general populace.
He provides many examples of how powerful memes are, how they come to be, and how to take advantage of them. If you are a marketer, or interested in persuasion, this book is a great read.
Click on the book cover image to go to its page on Amazon.com
Examples of Memes:
Brand Tip of the Month
What good is is a brand or a marketing campaign if no one remembers it?
What's the secret to being memorable?
Keep it simple.
Think about how complex the world is today...
Before developing your own brand or marketing materials think about what grabs you as a consumer. What do YOU remember?
Do you like our newsletter? We would love to work with you on developing a newsletter for your business.
Give us a call: 215.732.1553 or contact us by e-mail.
Copyright 2004 CattLeLogos Brand Management Systems, LLC.
AbuLLard, AbuLLard's ABC's of Branding, the CattLeLogos Method are trademarks of CattLeLogos Brand Management Systems, LLC.
Published January 25, 2004