Marketing today is not so much about the content of
The CONTEXT: MARKETING GROUP is experienced professionals who understand how to put your marketing in the context appropriate for your target audience.
We provide a full range of marketing services from planning and strategy through marketing program implementation.
We offer you one source for strategy and execution with creative approaches to procedure and communication challenges.
Why CONTEXT: MARKETING?
Content is specifics. It's details. It's what's said.
Context is more nebulous. It's the background within which the "content" is received, reviewed, and evaluated by potential and existing customers. The value of your content depends on the filters through which your audience perceives it.
Content is easy to control. Context is hard to control, but it's by presenting your Content in the right Context that you make an emotional connection to the customer. This is key to the success of your marketing efforts.