The brand must portray an image that supports the corporate products, goals, and strategy. It must be immediately recognizable and memorable in a positive way.

Using the CattLeLogos Brand Anatomy Method we walk you through a decision tree that aids in selecting the appropriate elements to strengthen your message and enhance your image.

IMM Image
Step 1:  Determine your Business Type
Step 2: Based on your business type, what kind of brand type do you need?
Step 3: Based on your business type and brand type, what kind of characteristics best represent your corporate profile
The use of specific images, colors, and graphics creates different perceptions depending on the particular combinations that you choose. Determining what is NOT appropriate for you brand is just as important as determining what is.