| If you only had two minutes to tell someone about your company, what would you say?
The CattLeLogoes Method includes working sessions to develop a clear set of messages that capture a brand promise that addresses market needs. |
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| Step 1: | Examine your corporate goals and strategy. Answer the questions: spaWho are we? spaWhat is our most important goal? spaWho are our customers? spaWhat are their most important concerns? |
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| Step 2: | Based on that analysis, determine what are the key messages you need to convey. Answer the questions: spa What's most important to communicate? spa What's relevant? What's NOT relevant? spa What's unique? spa What's believable? |
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| Step 3: | Create a brand platform with the appropriate, memorable messages | |
| The message must consistent. Everyone in your company should understand it, support it and communicate it in all their interactions with customers, media, partners, etc. | ||