I have recently moved from a large company to a start-up company the large company had clearly defined brand guideline for the look of nearly everything and a graphics department to enforce it. I used to get frustrated with them telling me what to do but our materials hada recognizable "brand image".
The new company doesn't have any guidelines and people just stick the logo on documents, presentations and labels any way they want to. Now I realize how important those guidelines were at my former company and how much better a company looks when it has a cosistant look and feel across its materials.
Now people are frustrated at with me. When I make comments about the need for branding people say, "It's too much work" or, "Its too expensive" to develop brand guidelines, or "We have more important things to worry about".
How can we develop good branding principles at our small company without investing a lot of time and money?
Afflicted with Hoof in Mouth,