Brand Assets |
Any tangible or intangible aspect of your brand that contributes value to your company. Brand Assets include things such as: trademarks, copyrights, brand guidelines, images, promotional materials, documents, good will, and customer loyalty.
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Brand Awareness |
A collection of perceptions in the mind of the consumer about a company and its products and services. (from www.buildingbrands.com)
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Brand Elements |
The individual graphic elements, fonts, and text that make up the logo and visual designs associated with the brand |
Brand Image |
The overall visual representation of the “Brand” created from the corporate logos, accent colors, graphical elements, and diagrams used in all the company’s materials. |
Brand Loyalty |
Customer preference to buy products from or do business with a company that they know and trust. |
Brand Means |
The methods by which you promote your company in the market, i.e. ads, presentations, web-site, brochures, etc |
Brand Messages |
A set of statements that clearly articulate your Brand Promise. |
Brand Platform |
A set of guidelines that govern all aspects of a Brand: visual, semantic,perceptual, and implementation. It includes the Brand Promise, the Brand Image, the Brand Messages, the Brand Means, the Brand Positioning, and the Brand Strategy. |
Brand Positioning |
An attempt to influence the public's perception of your product or service as it relates to competitive products. |
Brand Promise |
The promise that you make to your customer that defines their expectations for all interactions with your products, services and company. |
Brand Strategy |
A plan for how you are going to establish, promote, and maintain Brand Awareness and build customer Brand Loyalty |
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