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BRAND IMPLEMENTATION |
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BRAND AWARENESS
We make the abstract concepts of branding specific to your business
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DEVELOPING YOUR BRAND PLATFORM
| Working sessions that enable senior management to distill key corporate objectives into a strong brand platform that aligns external messages with operational procedures. We assist you to evaluate your company, your products, your customers, and market trends to develop a conherent marketing communications plan. |
| Target Audience: |
Senior management interested in developing a strong brand platform both internally and externally. |
| Benefits: |
Clear consistent marketing messages understood and supported by the entire organization. |
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BRAND MANAGEMENT AND PUBLIC RELATIONS
| A short seminar presents the relationship between a good brand and strong public relations. A strong brand is made up of easily recognized brand image and a clear brand message. Once these exist, it is easier to develop marketing materials and achieve publicity. Examples of how to develop a brand image and message are presented as well as techniques for achieving publicity on a limited budget. Examples of successful companies are also presented along with how their brand enhances their ability to publicize their products and services. |
| Target Audience: |
Entrepreneurs and Small Businesses |
| Benefits: |
Identification of techniques to lower the cost of public relations. |
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INTRODUCTION TO BRAND MANAGEMENT
| A seminar introduces the importance of creating a clearly identifiable brand image and concisely articulating a brand message. The means needed to maintain the brand image and message throughout a company are also presented. The CattLeLogos Method – Image-Message-Means – together with the CattLeLogos Metrics form the basis of this course. |
| Target Audience: |
Entrepreneurs and Small Businesses |
| Benefits: |
Identification of brand strengths and weaknesses, as well as techniques to make it easy for everyone in the company to enhance the brand promise. |
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ABULLARD’S ABC’S OF BRANDING
| An entertaining talk that discusses the importance of branding in language anyone can understand. This talk presents the substantive issues around branding by using the ABCs, i.e. for each letter in the alphabet a word and a cartoon are used to present a concept necessary to creating and maintaining a brand presence. |
| Target Audience: |
Anyone interested in Brand Management |
| Benefits: |
A memorable technique for assessing your brand presence. |
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