Ask AbuLLard

CattLeLogos is a Certified Women's Business Enterprise
Site updated 4/6/04

A clear, well defined brand platform is a major asset to your business. It supports your external communications strategy in an integrated way. Internally it helps to guide corporate resources in the same direction and eliminate redundancy and confurion..

To build a strong brand platform, your corporate strategy and vision must support the image and messages of your brand promise. Particularly important for small and growing companies, a clear brand platform will enhance your image and give you a better position in the market.

Not aligning your brand platform with your corporate strategy, can negatively impact your brand value.

  • Customer expectations about your company's identity and your products doesn't match what is actually delivered.
  • The messages you put into the market -- whether print media or on your web site -- can be conflicting and cause confusion
  • Extra resources are required to support multiple brand messages and production of redundant materials.
  • Costs for design and production of marketing materials (print and electronic) are higher

CattLeLogos provides services that:

  • Assist you to develop your corporate vision
  • Create a image and identity that appeals to your target market
  • Delivers a method that makes if easy for your people to create documents that adhere to brand standards, allowing them to focus on the content rather than format.
  • Will create white papers and documents that give credibility to your position in the marketplace

Already have a brand, or several brands, and need to consolidate your efforts? 

Acquire a new company and need to merge brand identifties?

Changing your name?

CattLeLogos can help you create an integrated brand strategy or consolidate multiple brands to eliminate operating costs and market confusion.

Top of page


Strategic Planning Workshops

Development of Brand Platform

Definition of Brand Image

Creation of Corporate Messages

Brand Consolidation Planning


Competitive Analysis

Technology Evaluation

Organizational Assessment

Product Positioning

Technology Positioning

Negotiation Strategy

Home Page