is for Feasible
Make sure it is FEASIBLE for you to create the brand impression you want in people’s minds. Do you have the resources required? Are the brand attributes you are striving for availalbe or are they already linked to someone else’s brand?
Additionally, you need to be able to print, reproduce, copy, distribute, and display your brand image in multiple media. Make sure that it is FEASIBLE to do so with the artwork, colors, and images you select to represent your brand graphically.
Why aren't there any cows on his ranch?
They all died during the branding process...
Learn more about how to make it FEASIBLE to market your company on a "shoestring" ... Click here.