is for
Yin-Yang

In brand management, one is always dealing with the
YIN-YANG principle. Brand management requires finding a balance between ‘opposing factors’ - for example, the time, cost, and controls to do things “right” versus the need of individuals to do things quickly and economically at their desktop.

COW TIP:

Decide what kind of trade-offs are acceptable for your brand.

For example: Volvo never compromises the image of safety.

Find out how this impacts your Leadership Style.
Click here to read "The Leadership Tango".

The Brand Management Tango

	Now ... I want this project done RIGHT!
		But I need it done RIGHT NOW! My implementation is close...

	Yes, but not close enough!
I not sure we can afford to do this.		I prefer the BAAAA-sa nova
		We can't afford NOT to do this!

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is for Yin-Yang

COW TIP:

Decide what kind of trade-offs are acceptable for your brand.

For example: Volvo never compromises the image of safety.

The Brand Management Tango

is for
Yin-Yang