 is for Words
Choose the WORDS that you use in any media very carefully -- print, web, presentation, press releases to name a few.
Make sure you are using language that your target audience can relate to. Words, like jokes, that have to be explained lose their impact. And remember, a particular word can mean different things to different people.
COW TIP:
Key WORDS: Use familiar words -- the ones the people use to create search queries. If your writing favors made-up or complex terms over simple words, users won't find your site.
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What does the word "Duck" mean to you?
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I don't care what you say ...
In my country THIS is what we call FOOTBALL |
It's not what you say, it's what people hear that matters. Click here to read about how people's PERCEPTIONS matter in all forms of communications.
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