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is for
Value

A strong brand adds real VALUE to a company.
It captures customer mind share and builds repeat business. It can have real financial value.

“51% of the value of the Coca-Cola Corporation resides in its Coca-Cola® brand which is worth more than US$70 billion.”(1)

COW TIP:

Real brand value is a result of consistently delivering on your Brand Promise.

9:54 AM, Headquarters Office
Communications Manager cited for BWI
(Branding with Indifference)

Wouldn't want to be caught in his hooves!

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