Everyone in your company should take OWNERSHIP of your brand -- starting from the top down. Management should set an example for all employees by owning the brand image, providing guidelines, and
training in use of the brand, and then holding all employees
accountable for proper brand management.
Protect OWNERSHIP of your Brand Assets with legal copyright and trademark.
COW TIP:
A single case of
Brand Vandalism
can negatively
impact your
Brand Image.
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I don't know what it is, but those CattLeLogos people make me wear it every where I go. |
Learn more about how to protect your Brand Elements. To read about Trademarks, Copyright, Patents and Imagery protection, Click Here.
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