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Logical
People are overwhelmed by information and images today. It’s hard to differentiate your products and services. Make sure there is a LOGICAL connection between your brand image and your message. This will make it easier for you to capture mind share of your customers.
COW TIP:
People are overwhelmed by information today ... make sure they can quickly make a connection between your product or service and what it will do for them.
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Brand Match Game
Answers: 1-C, 2-D, 3-B, 4-A
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