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is for Hardy

Your brand image needs to be HARDY, i.e. it needs to be able to adapt to survive in changing business climates. Once established, a brand can last for a long time. Make sure the images and concepts that you choose will stand the test of time. Major brand overhauls are VERY expensive and difficult to implement.

COW�TIP:

Social impact is becoming an issue even for the biggest brands. Things that happen in foreign countries can lead to devaluation of your brand.

Cold Calling

Bear Markets

Foul weather

Up to your you-know-what in alligators

And JUST when you think you can relax ...

Things go nuts!
Hurry Granny! It's getting cold outside!
 I'm knitting as fast as I can!

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