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Branding, by its very nature, is not optional. 
If you do not position yourself in people's minds,
they will do it for you.
— Peter Drucker


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26 Fundamental Rules of Good Branding

To capture the essence of good brand management, AbuLLard's ABCs articulate the obvious and make it memorable with a little help from the rest of the herd. Use these simple rules to make good branding work for you.

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