is for Downloadable
Distributed
DNA
In today’s electronic world, your logo, presentations and documents are often DOWNLOADED from servers and web sites, and used in DISTRIBUTED work environments. They need to become part of your corporate DNA rather than sit in a binder in the graphics department.
COW TIP:
Have you made everyone in your company aware or your brand guidelines?
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If you don't incorporate good branding practices into all your business process, you can get branded from the outside ...
which hurts and leaves a scar ...
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If you align you business process with your brand values from the start, your brand grows with you, naturally.
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