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is for
Timeless

If you are successful and your company stays around for a long time, your brand needs to be TIMELESS.

Do not build your Brand Image or your Brand Promise on what is “Hot” today.

Build your brand on themes that can endure.

COW TIP:

Things that are published (especially on the Internet) can stay around for a VERY long time ... this can come back and bite you.

Don't I look like Uncle Ramses?

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