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is for
Logical

People are overwhelmed by information and images today. It’s hard to differentiate your products and services. Make sure there is a LOGICAL connection between your brand image and your message. This will make it easier for you to capture mind share of your customers.

COW TIP:

People are overwhelmed by information today ... make sure they can quickly make a connection between your product or service and what it will do for them.

Brand Match Game

Answers: 1-C, 2-D, 3-B, 4-A

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