by
CattLelogos
Contact
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

is for
Yin-Yang

In brand management, one is always dealing with the
YIN-YANG principle. Brand management requires finding a balance between ‘opposing factors’ - for example, the time, cost, and controls to do things “right” versus the need of individuals to do things quickly and economically at their desktop.

COW TIP:

Decide what kind of trade-offs are acceptable for your brand.

For example: Volvo never compromises the image of safety.

Find out how this impacts your Leadership Style.
Click here to read "The Leadership Tango".

The Brand Management Tango

Now ... I want this
project done RIGHT!

But I need it done
RIGHT NOW!

My implementation
is close...

Yes, but not close enough!

I not sure we can
afford to do this.

I prefer the BAAAA-sa nova
We can't afford
NOT to do this!

Web site designed and built by CattLeLogos Brand Management Systems, LLC

This site, content and all artwork are Copyright 2004-2011 CattLeLogos Brand Management Systems LLC. All rights reserved..
Not to be used without expressed written consent and correct attribution.

AbuLLard, AbuLLard's ABCs are trademarks of CattLeLogos Brand Management Systems LLC.
CattLeLogos is a registered trademark of CattLeLogos Brand Management Systems LLC