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is for Consistency

These are fundamental requirements for a successful brand strategy. You must be CONSISTENT in how you present your brand, whatever the media, and you must CLEARLY articulate your brand promise in every corporate communication.

COW TIP:

Monitor your brand implementation on an ongoin basis to make sure that your branding stays consistent.

Inconsistent Branding ...

If you saw these cows wandering around the range, would you recognize that they are all from the same herd?

Consistent Branding ...

These cows are obviously from the same ranch!

 He must be from a different flock...

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