is for Consistency
These are fundamental requirements for a successful brand strategy. You must be CONSISTENT in how you present your brand, whatever the media, and you must CLEARLY articulate your brand promise in every corporate communication.
![](Images/cow-tip-2c.gif)
COW TIP:
Monitor your brand implementation on an ongoin basis to make sure that your branding stays consistent.
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Inconsistent Branding ...
If you saw these cows wandering around the range, would you recognize that they are all from the same herd?
![](Images/CONSISTENCY-BEFORE.gif)
Consistent Branding ...
These cows are obviously from the same ranch!
![](Images/CONSISTENCY-AFTER.gif)
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He must be from a different flock... |
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