THE CATTLELOGOS METHOD™©

The brand must portray an image that supports the corporate products, goals, and strategy. It must be immediately recognizable and memorable in a positive way.

Our approach to Brand Anatomy, the CattLeLogos Method, walks you through a decision tree that aids your selection of the appropriate elements to strengthen your message and enhance your image. In five simple steps, we work with you to ask and answer the questions will define your brand strategy.

Five Steps from VISION to VALUE

Step 1: Vision	... the foundation of your "Brand Promise" CattLeLogos helps you to crystallize the key elements that are the foundation of what you want your brand to convey to the marketplace. Everything you and your company do, and more importantly, what you don't do, impacts your brand value.
Step 2: Image	... the look and feel of your Brand Package We create visual elements are appropriate for your company, your business type, your industry, and your customers and that "stand out from the herd."
Step 3: Message	... a collection of statements that support your Brand Strategy We define a common set of messages to be used in all your communications — internal and external. Everyone who touches your brand should be intimately familiar with the Brand Vision and represent it correctly in all their interactions.
Step 4: Means	... the way in which you convey your message We assist you to determine what's the most cost effective way to reach your target audience and give you the tools and techniques for creating the right marketing materials. Our approach is to use "Just Enough" design elements to be appropriate for your audience.
Step 5: Implementation	... your Vision, Image, and Message through all Means of marketing materials and customer interactions. Our training and implementation services help you to: Take ownership of the brand identity Create processes for managing brand elements Train people in presenting your message Give everyone who touches your brand an easy way to create documents, presentations, propsales, etc., with the correct brand elements — logo, font, colors, and graphic elements
The RESULT	... creation of measurable BRAND VALUE Studies show that aligning internal business processes with brand vision leads to increased profitability.