Image - the CattLeLogos® Method: Step 2
The brand must portray an image that supports the corporate products, goals, and strategy.
It must be immediately recognizable and memorable in a positive way.
Using the CattLeLogos® Method, we walk you through a decision tree that aids in selecting the
appropriate elements to strengthen your message and enhance your image.
||Determine your Business Type.
||Based on your business type, what kind of brand type do you need?
||Based on your business type and brand type, what kind of characteristics best represent your corporate profile.
The use of specific images, colors, and graphics creates different perceptions depending on the particular combinations that you choose.
Determining what is NOT appropriate for you brand is just as important as determining what is.
Your Image has 2 practical defintions:
Your Visual Image is what's initially considered. It includes
your Brand Identity's visual components: logo, web site, marketing materials, etc.
Your Contextual Image is what's remembered. It's the
impression created by your behavior and appearance, i.e., your reputation.
What makes an Image Memorable?
- an easily recognized graphic
- "warm" or "good" feelings
- positive experience
- a really bad experience