Messages and Message Platforms - CattLeLogos® Method™: Step 3
Need help creating clear written materials or effective presenttions?
If you only had two minutes to tell someone about your company, what
could you say that would really get their attention and want them to know
more?
The CattLeLogoes Method includes working sessions to develop a clear set
of messages that capture a brand promise in way that connects with your target market.
Examine your corporate goals and strategy |
Answer the questions:
- Who are we?
- What is our most important goal?
- Who are our customers?
- What are their most important concerns?
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Determine what are the key messages you need to convey |
Answer the questions:
- What's most important to communicate?
- What's relevant? What's NOT relevant?
- What's unique?
- What's believable?
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Create a message platform with appropriate, memorable messages |
Memorable messages are clear and consistent — avoid confusing your customers
with too many ideas or points of view. Your message platform will be:
- Memorable
- Repeatable
- Credible
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Does everyone in your company convey the same message about your company?
Does your behavior support what you are saying?
Do your messages capture the professional position you desire?
Are they relevant to what you actual deliver?
Do your words create the right kind of emotional response in the potential customer?
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