Do-It-Yourself Type Selection: HayLoise's Branding Tips
Three "Rules of Type" Usage.
We liked the "19 Rules of Type" from Rob Carter's book so well, we thought
we'd high light some of them here. Rules numbered 2, 6 and 16 all address similar issues
about type size and style
Rule #2: Be mindful not to use too many different typefaces at any one time.
Rule #6: Avoid using too many different type sizes and weights at the same time.
Rule #16: Emphasize elements within text with discretion and without disturbing the flow of reading.
Why follow these rules?
Because, what's most important is that your readers can not only read what you've written but that they
can comprehend it. Here's what can happens if you don't pay attention to those rules in an extreme case:
difficult to read. A literal three ring
determine what is and
what is not important.
Restraint in the
number of sizes
used leads to
functional and attractive
pages. Using many different
distracting and hard to
read. Again, it's
determine what is really important.
If you get carried away using styles
for emphasis i.e. italics, bold,
or underlined, it reduces the
impact of any one instance.
Again ask yourself what
is REALLY important.
Now of course there are times to "Break" the rules.
But make sure that there is a good reason and that it will have the right effect on your reader.