CattLeLogos Brand University Mission
An Education in Brand Value and Strategic Marketing
Brand Univerity (or Brand U) is a graduate, coeducational college specializing in branding and marketing.
We welcome all students and in particular, graduates of the School of Business Hard Knocks.
The purpose of a Brand University education is to develop the business acumen of its students.
They are challenged to communicate with clients effectively, to think about their business analytically and critically,
to experience and appreciate the creative process of branding and marketing,
to develop qualities of leadership in local business markets, and to combine what they have learned with who they are.
At Brand U, our curriculum exposes our students to both the broad perspectives and specific concepts of marketing and branding.
Students explore the creative and the analytic, learning about the broader impacts of the branding process in order to arrive at a deeper understanding
of a brand's impact on a company's reputation and customer experience.