Workshops and Seminars: Brand U Packaged and Custom Training
Our Workshops and Seminars can be customized to meet your specific needs.
We offer them in three basic categories:
Category One: Short informational Seminars
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These are typically 1 to 2 hours in length and are designed to present
background on the selected topic. They present information on a �general�
basis and then hone in on areas of specific interest. They are presented by
one of our principals. Background material, bibliography, worksheets and
included.
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| Topics |
| Brand Awareness |
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| Cross Cultural |
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Category Two: Half Day Workshops
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These programs are 3 to 4 hours in length and are
designed to give participants in-depth understanding of a particular topic
with hands on experience for application to their own situation. These
workshops include interactive exercises and role play. The sessions can be
led either by by one or by two of our principals . They present information
on a �general� basis and then hone in on areas of specific interest.
Background material, bibliography, worksheets and included. |
| Topics |
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| Brand Awareness |
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| Brand Implementation |
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| Cross Cultural |
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Category Three: Customized Programs
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are developed in conjunction with the client and are optimized
for their particular business needs, market segment, global
region. We identify particular issues that they want to have
addressed or problems they have encountered. We develop the
curriculum jointly with internal staff. |
| Topics |
| Brand Awareness |
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| Cross Cultural |
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The fee structure for customized programs is two-fold:
- A consulting fee for program development, billed according to the depth of
development and training required prior to program implementation.
- A daily rate for actual program facilitation. The price includes any materials
developed specifically for the program, e.g., case studies and workbooks.
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Our three-part November 2006 seminar series,
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