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Evaluation - CattLeLogos® Method™: Step 6

CattLelogos and our network of associates can assist you in performing an audit of how well your Brand Strategy Implementation is working. As with all steps in the CattLeLogos Method, evaluation has an internal and an external component.

Internally you must evaluate how well your business process supports your brand vision and strategy.

Are your employees projecting you brand correctly in the marketplace?
Do you have the tools and templates in place that make it easy for them to do so?

Externally, you must evaluate how people are reacting to your communication efforts.

Are people talking about you?
If so, what are they saying?
If not, why not?

CattLeLogos Method

Overview:

Getting to Brand Value

Are your employees projecting the correct brand image?

What are your customers saying about you?

Do potential customers know what you stand for?