Evaluation - CattLeLogos® Method: Step 6
CattLelogos and our network of associates can assist you in performing
an audit of how well your Brand Strategy Implementation
is working. As with all steps in the CattLeLogos Method, evaluation has an
internal and an external component.
Internally you must evaluate how well your business process
supports your brand vision and strategy.
- Are your employees projecting you brand correctly in the
- Do you have the tools and templates in place that make it easy for
them to do so?
Externally, you must evaluate how people are reacting to your
- Are people talking about you?
- If so, what are they saying?
- If not, why not?
Are your employees projecting the correct brand image?
What are your
customers saying about you?
Do potential customers know what you stand for?