| While they are not raindrop on
roses or whiskers on kittens... these are a few of Audy's favorite things to
find on web sites: |
|
Message Consistency |
because a customer shouldn't need to guess at which
message you REALLY mean |
|
Message Clarity |
because my time is precious, and someone who can't
explain himself doesn't deserve my attention |
Message
Comprehensiveness |
because when I'm looking for information, I'm looking
for the whole story |
Professional
Writing |
because it builds credibility and makes me more
likely to trust the company |
|
Legible Fonts |
because I don't want to develop eyestrain trying to
read text that's either way too small or has too little contrast against the
background |
| White
Space |
because when things get too cluttered it's too hard
to find what I'm looking for |
| Good
Design |
because I don't need to be overwhelmed with Neon
Colors |
| ...and a few thing she's
glad NOT to find on a web site: |
| Neon Colors |
because I
want to
look at the page, and not be blinded by it. |
Blinking, Twirling,
Scrolling Images |
because most of them are distracting and
add no real value to the page |
| Flash Intros |
because most of them take too much time
to view and I, like most people today, am always in a hurry |
