former AT&T executive
|Thanks for the copy of your CattleLogos book -- it's great! I found it to be a creative and humorous way
of conveying wisdom relating to a serious part of the business.
|The book is a masterpiece of wisdom and fun. I couldn’t put it down.
|Bruce Nicol, Management Consultant,
|AbuLLard's ABC's of Branding is brilliant! The exercises at the back are the
best I've ever seen. They reduce a complex subject to some basic principles.
|Leslie Smith, Principal
|What fun to read – great to be entertained and educated at the same time!
|Barbara Bosha, President,
|The book is wonderful! What a great client gift! It belongs on every business owner's desk - not to
mention the marketing department.
|Rev. Joanne Jefferson
||Just wanted to let you know
that I read the book and thought it was great. It made me seriously think
about some of the deficiencies inherent in trying to promote and maintain a
brand like the United Methodist Church.
|Monica Treichel, PhD, CPA
Fox School of Business and Management
|Thank you for sharing with me
your book on branding. It is quite informative.