Ashton Tweed is an executive search firm that provides companies
with immediate access to senior-level talent whether for interim or
permanent placements. The founder, Jim RUdman, was looking for a classic
professional look, but also wanted a flexible system that he could use
in house to create his own documents, white papers, and presentations.
We developed a complete identity system for him including templates for
documents and presentations.
After establishing the business, Ashton Tweed asked us to
help him develop an
newsletter that high-lights interviews with both interim executives and
companies that employ them. And as the business continued to grow, we
helped Ashton Tweed develop a "sub-brand" for their Life Science Practice
including a position paper and conceptual graphic, that while different from
their basic brand, was still consistent with the image they wanted to