CATTLELOGOS CLIENTS:
Circle of Life
Circle of Life is a new non-profit organization centered in New Jersey.
They provide much needed pediatric palliative and hospice care in the
Tri-state area.
Circle of Life needed a branding system that would be simple to use, i.e.
could be used by non-experts. Holding costs down in the creation of all
materials was also a major concern. The logo needed to appeal to adults,
teenagers, and children. But, by far the most difficult consideration was
the message: how did we create a logo that captured the notions of ‘hope’
and ‘caring’ when dealing with such a difficult subject?
CattLeLogos sat down with the Executive Director, Norma Millison, and looked
at numerous logos for a variety of organizations that were similar in nature
--Hospitals, Charities, Hospice Care, Pharmaceuticals, etc. We all agreed --
we needed a simple symbol that projected emotion, and letters that captured
a child’s hopeful tone or style.
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“Our fund-raising is doing very well,
we attribute much of this to the professional look of our materials.”Jeff Brunin, Board Member,
Circle of Life
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